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Just Add Metallics

Gold and silver are more than just the color of Olympic medals. Adding gold and silver pigments and inks will make packaging sparkle and shine, creating a new, exciting look.

  Things that sparkle and shine tend to get noticed. Take packaging for instance. When a consumer is torn between two items that serve the same purposes and cost the same amount, what might be the deciding factor in their purchase? It could come down to what the product looks like…and metallic inks and pigments help the ordinary stand out from the crowd. Although metallic inks represent only a small segment within the printing industry, it is one segment that focuses on performance and ...

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